Meadow Garden is a museum home in Augusta, Georgia, famous for being the home of George Walton, one of three Georgia signers of the Declaration of Independence. It is owned by the Georgia State Society, Daughters of the American Revolution, who operate it as a museum.
In 2019 a 10-year preservation-restoration project was undertaken to return the home to a more-historically-accurate state. To raise the property’s profile, we’ve created a marketing plan consisting of 26 targeted weekly Facebook posts (video and static), featuring interesting stories and historic tidbits. We’ve also created a new ID and are updating their website, adding video and tidying up. The promotion will run until Christmas of 2021.
In addition, we created a video of a tour of the house, to be shown in the visitor center for guests who could not get up the stairs into the house. In this way, Meadow Garden is accessible to all visitors.
In October, at the GSSDAR Fall meeting, we were pleased to present the results (to date, four months in) of our efforts. (Click here to download the Powerpoint presentation.)
Total impressions: 478,000+
Total Engagements: 132,000+
Total Video Plays: 179,000+
Facebook Page Likes: +75%
Website unique users: 6,500+
Single-day Facebook user high: 11,510
We’re very happy with the results, and especially the reach that the program is getting. Website traffic indicates that new users are coming from all over the United States, and we hope that this translates into more interest and visitors to this unique property.