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Actually, this post is about making commercial-grade zero-turn lawnmowers’ tires sexy. Exmark had spent years developing a tubeless tire system and continued their work while competitors and aftermarket brands were releasing theirs. As the market leader, and with a reputation for durable, innovative products, they waited until the Tractus tubeless tires were good enough for the Exmark name.

Thus, our challenge was to create a package of video-based deliverables, for distribution on all of Exmark’s platforms: Their own website, their Facebook, Instagram and Twitter feeds, their dealers’ own marketing programs and the feeds of their influencers. And it all needed to be done as quickly as possible. Two shoots (one in Florida) and all the post-production later, we delivered a long-form video (see above), two 30-second spots, and multiple 15- and 6-second iterations for social media posts. The first video was completed and delivered within 30 days.