We had been producing content for Exmark for several years, and they always liked the productions—they held audiences and provided relevant information for the target market.
For 2020, we went all-in on original content for Exmark’s Backyard Life mini-site (backyard.exmark.com), and the content became more varied, including everything from done-in-a-weekend how-to videos, to a cooking show (Prime Cuts), a travelogue of beautiful properties (Dream Yards) and even a reality show (Country Livin’ With The Morgans).
Additional videos from influencers have made the site a central hub for Exmark’s audience of rural- and outdoor-lifestyle customers.