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Backyard Life 30-second promo

We had been producing content for Exmark for several years, and they always liked the productions—they held audiences and provided relevant information for the target market.

For 2020, we went all-in on original content for Exmark’s Backyard Life mini-site (, and the content became more varied, including everything from done-in-a-weekend how-to videos, to a cooking show (Prime Cuts), a travelogue of beautiful properties (Dream Yards) and even a reality show (Country Livin’ With The Morgans).

Additional videos from influencers have made the site a central hub for Exmark’s audience of rural- and outdoor-lifestyle customers.