Meadow Garden is a museum home in Augusta, Georgia, famous for being the home of George Walton, one of three Georgia signers of the Declaration of Independence. It is owned by the Georgia State Society, Daughters of the American Revolution (GSSDAR), who operate it as a museum.
Marketing Meadow Garden
In 2018 a 10-year preservation-restoration project was undertaken to return the home to a more historically accurate state. To raise the property’s profile, we’ve created the Uniquely Historic marketing plan:
• 26 weekly boosted and targeted Facebook posts (video and static), featuring interesting stories and historic tidbits.
• New ID and updated website, adding video and tidying up.
• Advertising with Preservation magazine (see ad at right), published by the National Trust for Historic Preservation. We placed ads in print as well as their e-newsletter.
• Advertising with Tripadvisor, serving hundreds of impressions per day.
ADA Compliance
In addition, we created a video tour of the house, to be shown in the visitor center for guests who could not get up the stairs into the house. In this way, Meadow Garden is accessible to all visitors.
Results
In January, we were pleased to present the results of our efforts:
Total impressions: 600,000+
Total Engagements: 155,000+
Total Video Plays: 180,000+
Facebook Page Likes: +100%
Website unique users: 8,000+ (over 90% were new visitors)
Over 11,000 60-second+ video views
Nearly 1,000 total hours of video views
Single-day Facebook user high: 11,510
We’re very happy with the results, and especially the reach that the program received. Website traffic indicates that new users are coming from all over the United States, and we hope that this translates into more interest and visitors to this unique property.
See more of our work for non-profits at Hafodgau Films.
