On The Water

Shooting on the water has its own set of challenges—weather, light, conditions, and of course, motion sickness. Over the years, our experience producing on-the-water shoots resulted in some extraordinary opportunities.

We did all of Carolina Skiff’s photography and catalog production for a number of years, and were the agency-of-record for marine electronics manufacturer Lowrance as well. The most interesting productions, for me anyway, were creating image libraries for both companies.

Shoots took place from Key West to New England, from Georgia to Texas (actually Mexico on one occasion) and online libraries were built for dealers and distributors to access and download for use in ads or for press releases.

Having control and ownership of a trove of quality images (and footage) is a great asset, allowing companies to maintain brand standards at high levels while fulfilling local needs for imagery.